I never saw myself as breaking new ground; I saw myself chasing ideas.
Success for me is a combination of ideas and vision, passion and plain old hard work, a continual reach for excellence and a constant openness to be challenged. I believe my award to the Top 100 list is a recognition of my work in building relationships and teams of great people.
One idea I chased early on was to build a great wine store. Banville & Jones Wine Company was new territory. I assembled a team of smart, energetic people and the ideas started to flow—ideas about great service to retail and restaurant customers, and ideas to nurture our city’s wine culture. Then came wine appreciation courses. From there, with team members willing to reach the highest international standards, came accredited wine and drinks programs. And because everyone loves wine, travel, and sharing stories, we developed our award-winning magazine, The Cellar Door.
Another idea I chased was a vision that Manitoba could be a centre of excellence for hockey education. Again it was new ground, but with Brad Rice we imagined a new concept and built a leadership team. From there came a hockey academy; new approaches in training and supporting athletes; collaboration with great schooling and focused programs. Now we have launched a $20 million construction project as the infrastructure for these great ideas.
And Winnipeg’s Green Carrot Juice Company was a vision built from a conversation with my friend Obby Khan. We chased the idea of a fresh juice concept by building another team. Today Green Carrot has several locations, including the Winnipeg International airport where we offer a fresh juice, whole food option to travelers.
My father, whose entrepreneurial spirit brought him tremendous success, taught me that anything worth achieving takes a lot of hard work, energy and passion. His inspiration has helped me launch these great ideas.
All this work is valuable only in a world where people matter. My two fabulous children have been central in my life, their education and activities very important. My Mom was such a support to me that I knew I needed to be a support to them. They are now adults, contributing and chasing their own ideas.
We also build a world that matters by contributing to our community and by touching lives through philanthropy work. In supporting community projects through my business and my own volunteer work I have imagined new approaches and new concepts and worked to make them happen. Serving as Chair of the Health Sciences Foundation Board of Directors has been especially rewarding. I was humbled to be named Volunteer Fundraiser of the Year in Manitoba, and to receive the Distinguished Alumni Award from the University of Manitoba for this work.
Being recognized as one of Canada’s Top 100 most powerful women is both humbling and hard to imagine. To be nominated, and then named, to this small list of amazing women is an honour. My colleagues in every facet of my life, and my family, have helped me achieve it: we all talk about “team work” but I know we simply cannot achieve great things alone. To carry this honour forward I will be even more driven to motivate and mentor other young women and men, to build great relationships, and to continue imagining a better world.
Tina Jones, CEO of Banville & Jones Group of Companies, is a Canada’s Most Powerful Women: Top 100 Award Winner in the CIBC Trailblazers & Trendsetters Category for 2018. She has been recognized as a woman first in her field that has made a great contribution to Canadian society.
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Tina Jones is CEO of Banville & Jones Group of Companies
2018 Canada’s Most Powerful Women: Top 100 Award Winner
CIBC Trailblazers and Trendsetters
Tina Jones is a highly successful Manitoba entrepreneur, community contributor and philanthropist. She is owner of Banville & Jones Wine Company and principal of Wine & Drinks College Manitoba (WDCM), which have grown into the largest private wine store and destination wine school in Manitoba. Tina has reached for the highest international standards, creating opportunities for her staff to pursue studies and accreditation at WDCM and through the Wine and Spirit Education Trust, the Canadian Association of Professional Sommeliers, and the Wine Scholar Guild. She has expanded the impact of wine education to develop the award-winning magazine, The Cellar Door.
Tina is also an active partner in The Rink Training Centre, providing innovative individual skill development to all levels of hockey players. Tina is also a pioneer in Winnipeg, with the first Canadian Sports School Hockey League teams, The RHA Nationals. These teams bring unparalleled hockey training along with fine schooling to elite players from across Canada and the USA. The Rink’s success is reflected in a major $20 million Center of Excellence construction project, with completion date scheduled for early 2019.
Tina’s work also extends to partnership in Winnipeg’s popular Green Carrot Juice Company, a concept for fresh, cold-pressed juices that has grown exponentially since its inception in 2014.
Tina’s energy and creativity have also made her a tireless community builder. Her fundraising work with dozens of charitable organizations have helped raise tens of millions of dollars on our community. She currently serves as Chair of the Board of the Health Sciences Centre Foundation Board of Directors. The Association of Fundraising Professionals Manitoba has recognized her contributions as Volunteer Fundraiser of the Year 2017, and the University of Manitoba has honoured her with the Distinguished Alumni Award 2018.
Ms Jones inheirited a strong entrepreneurial spirit from her father Pierluigi Tolaini, who immigrated from Italy and built (from one truck) the largest privately held transport company in Canada. Pierluigi fulfilled a lifelong dream to create great Italian wine, and Tina works with him to build the Tolaini wine brand. For Tina, success is built on vision, hard work, building great teams and continually reaching for excellence.