How Tara Wilson Promotes Empowerment

Tara Wilson, SVP and General Manager at Paysafe’s Income Access is a 2019 Mercedes-Benz Emerging Leaders Top 100 Award Winner. Here’s her story:

Defining powerfully empowered

Being powerfully empowered is a responsibility. This includes developing both internal and external relationships. When done successfully, it can help build a brand of integrity, trust and inclusion. As someone who advocates for those values in the workplace, I feel a responsibility to empower, encourage and inspire people in their professional and personal lives. I am one of the lucky individuals who’s had strong advocates in my career for guidance and support when I wanted to give up. Now, it’s my turn to pay it forward.

In previous work environments, it was challenging to be hopeful about long-term career prospects. I wasn’t around many women leaders. To paraphrase Facebook COO Sheryl Sandberg, Lean In author: “I didn’t necessarily believe I deserved a seat at the table. I had imposter syndrome.”

Lean In was an eye-opener for me. It was the first time imposter syndrome, which describes those believing that their achievements weren’t “earned”, was explained in a way that was digestible. Leaving behind that mindset required continuous learning and listening to other people’s stories.

Eventually, I understood and embraced the reasons behind my recognition as a leader: I had earned it by putting in the work. Paysafe recognized my potential and drive and saw me as a person that could add value to our organization because of my passion, experience and skillset. They further encourage me by supporting my continued development.

Empowering individuals

Starting out from a data entry level and working hard to get where I am today, I understand the importance of being down to earth, relatable and open. I’ve been fortunate to hold several positions throughout my career that helped nurture these traits. Those experiences fostered a level of sociability allowing me to easily find common ground with my team, understanding what they go through on the frontline. I strive to share my knowledge gained throughout the years via active mentorship. Currently, I mentor over 20 individuals. Anything I can do to help people evolve their approach to achieving their goals is gratifying.

Working with WXN

Being a Mercedes-Benz Emerging Leaders award recipient was humbling. Part of that honor included an off-road driving experience on rocky terrain with the other WXN winners. Coincidentally, that experience mirrored the obstacles we sometimes confront throughout our careers.

Moreover, spending time with the winners and WXN CEO Sherri Stevens can’t help but make you feel powerful. If this wasn’t enough, WXN recognized us during an exceptional awards ceremony and through continuous content marketing support thereafter. All to say, they’ve done so much more than give me an award. They’ve connected me to other female leaders, shaping us as advocates for one another and future leaders. If you’re not already a WXN member, you should look at becoming one!

Leadership

The platinum rule, “do unto others as they would want done unto them,” is a rule I abide by in my day-to-day life. For a long time, leaders communicated with others using the golden rule, “do unto others as you would have them do unto you,” which I don’t believe is as impactful.

Good leaders understand individuals’ personalities, needs and communication style, which should be reflected when delivering feedback. I strongly believe that the way to get the best employee performance is to treat them the way they need to be treated and not the other way around. Kim Scott’s Radical Candor is a great resource on that topic.

A career-defining moment

In my past, I was asked to speak to vendors to sort out a costly business issue. The call included senior members at a former company (all men besides me). I began talking through my research, when I was interrupted by someone who commented that I shouldn’t “nag” the vendors to make my point. This prompted laughter from all on the call, completely deflating my morale. While I was still able to finish speaking, it was a defining moment in my career because it was finally clear that my contributions to the company weren’t appreciated. In that moment, I decided to move on.

Oftentimes, individuals go through experiences where they must make a similar decision. From my viewpoint, if you’re engaged, trying your hardest and producing quality work, but are not being seen or heard, you must evaluate if the leadership and work culture is a right fit for you.

D&I plans for 2020

Organizational diversity and inclusion (D&I) initiatives welcome employees’ unique traits. As a Paysafe D&I committee member, I believe that everyone deserves a voice. Those voices extend beyond women in business and include people with both visible and invisible characteristics like age, disability, race, sexual orientation and more.

My plans in 2020 are to elevate those around me by continuing to drive change and having the difficult conversations that may arise along the way.

Tara Wilson, SVP and General Manager at Paysafe’s Income Access is a 2019 Mercedes-Benz Emerging Leaders Top 100 Award Winner. She has been recognized as Canadian woman between the ages of 30 and 40 who has had successive leadership positions within her organizations and has proven a passion for learning and innovation.

2020 Top 100 Nominations are now open. Click here to learn more about Top 100 and nominate a powerful female or even yourself!


About Tara:

Tara Wilson, SVP and General Manager, Income Access (Paysafe Group)

Tara Wilson

2019 Canada’s Most Powerful Women: Top 100 Award Winner
Mercedes-Benz Emerging Leaders

Tara Wilson has almost two decades’ experience in the tech sphere and 16+ years’ expertise in operational leadership within the payments and marketing sectors.

Tara is both a mentor to others, helping them reach their maximum potential, and an advocate for Diversity & Inclusion, promoting the needs of women in the workplace and other frequently disempowered groups. In recognition of her achievements, Tara took home the 2018 Silver Stevie Award for Female Executive of the Year in Canada.

 

Why You’re More Powerful Than You Think

When you hear the word “power,” what comes to mind? If you had asked me this question a year ago, I would have said a CEO, a politician, perhaps even a social media influencer. But after being named one of Canada’s Top 100 Most Powerful Women, I have a very different perspective on power.

Last year when Accenture submitted my nomination for the award, I thought they got it wrong. Me, powerful? As Accenture’s Canada lead for inclusion and diversity, I was confident of my expertise, my relevance and a certain amount of influence. Powerful, however, was not a word I would have ever used to describe myself. Truthfully, it made me pretty uncomfortable.

So, what exactly does it mean to be powerful?

On Power

I asked my closest friends what power means to them. I heard a wide range of responses that can be boiled down to two categories:

  1. Legitimacy in a social structure such as a person’s position, status or rank. Powerful people have authority, agency and can effect change.
  2. Personal characteristics such as influence, credibility, discipline, confidence and respect from others.

My husband summarized it in four words – charisma, likeability, results and leadership. And then there’s the Wikipedia definition of power as “the capacity of an individual to influence the conduct (behaviour) of others.”

So, what’s my takeaway from starting a conversation on power? That there are as many different definitions of power as the number of people I asked and the places I looked. Interestingly, WXN’s perspective on power varies further by specifically pointing out that the top 100 most powerful women in Canada aren’t necessarily powerful because they carry a certain title, but because:

“They are resilient and strong. They inspire, learn and grow. They have faced professional and personal challenges and come out stronger. They are champions and advocates for others.”

Now this definition I can get behind.

Rethinking Power

If we think about power in terms of resilience, personal growth and advocating for others, then we all have power – or at least the capacity to have it. We’re no longer restricted by external factors such as whether that top position opens up, whether others believe in our potential or whether business is booming. Instead, power is fully within our control.

As I look at power through this lens, I realize that many people around me who I hadn’t previously thought of as particularly powerful in the traditional sense actually have enormous amounts of power. My parents are one example. They left the Soviet Union with me and my brother under extremely challenging conditions, rebuilt their lives in Canada and are strong and passionate advocates for people and causes they care about. They are not CEOs, politicians or social media influencers, yet their power is tremendous.

Similarly, each of WXN Canada’s Top 100 Most Powerful Women have an enormous amount of power. I’ve been fortunate enough to get to know many of them over the past few months, and their stories of personal strength, grit and empowering others are unmatched. I understand why each of them was selected, and why each is considered powerful.

Owning Your Power

“Powerfully empowered” is WXN’s 2019 theme for the Top 100 awards, which beautifully summarizes that every one of us has personal power. We are empowered to continue to grow, and we are especially empowered to advocate for others. Imagine a world where we all embrace the idea that advocating for others increases our personal power and the more we give back, the more power we gain.

One thought from WXN that particularly resonated with me is, “A strong woman stands up for herself but a powerful woman stands up for all of us.” Let’s stand up for others and let’s inspire, champion and advocate for those around us, for this is where our real power lies. Let’s own our power by continuing to learn and grow, share our experience with others and empower others through our actions and accomplishments.

If you already do this, then you’re more powerful than you think. And so am I.

Zoya Zayler, Canada Inclusion & Diversity Lead for Accenture, is a Canada’s Most Powerful Women: Top 100 Award Winner in the Mercedes-Benz Emerging Leaders category for 2019. She has been recognized for her successive leadership positions within her organization and proven passion for learning and innovation.

2020 Top 100 Nominations open on International Women’s Day – March 8, 2020. Click here to learn more about Top 100 and nominate a powerful female or even yourself!


About Zoya:

Zoya Zayler is Canada Inclusion & Diversity Lead for Accenture.

Zoya Zayler

2019 Canada’s Most Powerful Women: Top 100 Award Winner
Mercedes-Benz Emerging Leaders

Zoya Zayler drives Accenture Canada’s inclusion and diversity (I&D) strategy and provides the organization with strategic direction to achieve its I&D goals. A thought leader in this space, she has empowered Accenture to turn inclusion and diversity commitments into actionable practices that have advanced inclusivity and resulted in sustainable change. Zoya was recognized as the 2019 Canadian Centre for Diversity and Inclusion D&I Practitioner of the Year and one of Human Resource Director’s 2018 Top 22 Most Promising Young HR Professionals in Canada.