Speaker Series - toronto
Building Your Personal Brand
How to Promote Yourself in the Digital Age
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In the digital age, your brand is on display to clients, customers, employers and business partners all the time. Based on how you portray yourself, they “know” your brand before they even meet you. To the digital community there may be no clear difference between the professional and personal versions of yourself. Branding is a critical aspect of any successful business and with digital you can do it yourself. Learn how to increase your presence and positive reputation online to improve your career and increase your business.
- Apply the Principles of Personal Branding
- Develop Strategies to Demonstrate More Credibility and Presence to Gain Influence Online and Offline
- Evaluate Your Professional Image and Communication Style and Identify your Strengths, Values and Passions
Event hosted by Loblaw Companies Limited
8:00 am – 8:40 am – Registration, Breakfast and Networking
8:40 am – 10:00 am – Panel Discussion
10:00 am – 10:30 am – Optional Networking
President & Founder, FUSE Marketing Group, FUSE Live, FUSE Health
Tenacity, commitment and passion have been the driving forces behind Stephen Brown’s marketing and advertising career. With his extensive experience in all disciplines of marketing, Stephen has the experience needed to create, strengthen and grow brands across a wide range of categories. Clients have included CIBC, Hyundai, Canadian Tire, GE and Toronto 2015 Pan Am Games. Stephen’s leadership, vision and forward thinking have proven to be key to pushing FUSE – and each of its clients’ businesses – to new heights.
In 2003, Stephen and his partners launched FUSE Marketing Group – a advertising agency focused on delivering innovative solutions that drive sales and deliver results. He is active within the marketing industry as well. He has been involved with the Canadian Marketing Association (CMA) for several years taking on the role of Chair of the Board of Directors in 2015.
He is currently on the board of Casey House – Canada’s leading HIV/AIDS hospital… focusing on fundraising and branding initiatives.
Top 100 Award Winner
Natasha Koifman is the President of NKPR, a highly regarded full-service public relations, artist management and digital agency, representing over 40 national and international brands with offices in Toronto and NYC. Natasha is renowned for being a lifestyle trend forecaster, sharing insight on life, style and success as well as a pop-culture, branding and celebrity commentator. Natasha is regularly featured for her expertise in notable outlets such as Entertainment Tonight, the Toronto Star, the Globe and Mail, Marketing Magazine and many more.
Two-time Canada’s Most Powerful Women: WXN Top 100 winner in the CIBC Entrepreneurs category and the Trailblazers category, and selected as one of the most innovative people in North America by BizBash, Natasha is dedicated to social responsibility and giving back to those in need, believing that public relations can help forge meaningful relationships between the public and not-for-profit sector. She acts as Chair of the Board for Artists for Peace and Justice (APJ) Canada and sits on the board of APJ USA, working alongside public figures including Olivia Wilde, James Franco, Ben Stiller, Maria Bello, Javier Bardem, Daniel Craig, Pierce Brosnan and Susan Sarandon. Natasha also sits on the board for G(irls)20, and has also championed cause-related initiatives for organizations like Best Buddies, Camp Oochigeas, and Can Fund.
Founder, The Beacon Agency
Creator and Host, Fearless Women Podcast
Top 100 Hall of Fame Alumni
Janice McDonald is an award-winning serial entrepreneur, board director and inspiring speaker. She is the Founder of The Beacon Agency, a global advisor firm, and the Creator and Host of Fearless Women Podcast. Ms. McDonald co-authored two national studies on women entrepreneurs in 2016 and 2018, with the third underway, focusing on export. She is a committed mentor with WXN, WCT, Futurpreneur, and EY’s WABN global program for elite athletes.
Ms. McDonald has won numerous awards including Inspiring Fifty Award for Women in Tech in 2018, Canada’s Most Powerful Women: Top 100 Hall of Fame Winner in 2016, World of Difference 100 Award in Washington TIAW and WCT’s Chairs Award of Distinction in 2016. Ms. McDonald was also the first Canadian to receive the WIT-LA Award Global Trade Ambassador in 2017. Her career achievements include driving financial turnaround and re-branding Women in Communications and Technology as Board Chair from 2013-2015. She sits on numerous boards throughout Canada and has spoken at many events nationally and internationally.
Ms. McDonald has a BA in Communications, an MA in Canadian Studies Certification – Conflict Resolution – CICR, ICD.D designation, a Masters in Fine Arts, and Executive Leadership training from Harvard & INSEAD.
Founder & CEO, SkillsCamp
Top 100 Award Winner
Bailey Parnell is the Founder & CEO of SkillsCamp, a soft skills training company, and was named one of Canada’s Top 100 Most Powerful Women. Bailey is an award-winning digital marketer, TEDx speaker, educator, and businesswoman with a talent for helping people learn the skills they need for success. Her work and expertise have been featured in Forbes, CBC, FOX, Flare Magazine, and more. Her TEDx talk and research focus on social media’s impact on mental health – the results of which she recently presented at the World Youth Forum in Egypt.
Executive Vice President, General Counsel & Corporate Secretary, Postmedia Network
Gillian is an integral member of Postmedia’s executive management team in her role as Executive Vice President, Chief Administrative Officer, General Counsel and Corporate Secretary. She is responsible for Postmedia’s legal and regulatory affairs and corporate governance as well as employee relations and HR policies. Gillian also acts as primary advisory to the President and CEO, Board and business with respect to all major transactions and works closely with the rest of the executive team with inputs into the development and implementation of overall corporate strategy.
She currently serves as a Director on the board of Hydrocephalus Canada. Prior to joining the company, Gillian was an Associate at Fraser Milner Casgrain LLP (now Dentons Canada LLP) and worked within the Business Law Group with a focus on private mergers and acquisitions, technology and software licensing, and general corporate commercial work. Gillian received a joint Bachelor of Laws (LLB)/MBA from Osgoode Hall Law School/Schulich School of Business (York University).
Gillian’s excellence in leadership and management was recognized through her nomination in the Mid-Market Excellence category as part of the 2017 Canadian General Counsel Awards.
150 King Street West
Toronto, ON M5H 1J9