“Powerfully Empowered” isn’t just our theme; it’s our mission

Every year, we pick a theme for our Canada’s Most Powerful Women: Top 100 Awards.

It’s a challenging process because the theme represents many aspects of what we do. It reflects who we are as an organization, the accomplishments of our winners, the diversity and inclusion environment as it stands today, the challenges professional women face and the amazing work we’re all doing together to break down barriers for each other.

Picking this year’s theme, “Powerfully Empowered,” was no different. It’s about women who show their power not through their standing, but rather through the way they inspire and champion others, share their knowledge, create change and help others achieve their best. In short, it’s about celebrating women who don’t stand up just for themselves – they stand up for all of us.

As owner and CEO of the Women’s Executive Network (WXN) and the Canadian Board Diversity Council (CBDC), I often travel across Canada to speak with leaders across roles and industries. Through those conversations, I hear one thing over and over: “I don’t feel comfortable with the word power. I don’t feel powerful.

In fact, for many of us, we’re just plain uncomfortable identifying with the word “power” – we may even feel ashamed of it. We equate it to the car we drive, the office we hold, our physical strength, the money we have or the influence we exert. Some of us even attach negative connotations, especially when it refers to a woman.

Should we stop using the word? Quite the opposite – we should use it more, though in a different way. We need to toss out our old relationship to the word and start celebrating real power.

What is real power? It’s not how we lift ourselves up; it’s how we lift up everyone else around us. It’s quiet in its confidence. It’s unselfish and giving. It’s authentic, humble and honest. It’s kind and joyful. It’s shared, not hidden. It’s brave in moments of adversity and difficulty. It’s pushing forward when you feel like giving up. It’s the way we help other people feel powerful.

When I think of some of our most powerful leaders – leaders like Gandhi, Nelson Mandela and Michele Obama – I realized they all have these traits.

And so does every one of the 110 winners of this year’s Top 100 Awards. They personify this kind of power, across our country and across arts, business, sports, science, entertainment, entrepreneurship, technology, the skilled trades and the public sector. They’re making an impact in their industry while inspiring and empowering others to follow in their footsteps.

Thank you to KPMG in Canada, an empowering organization, for their support and leadership as the Presenting Partner for the Canada’s Most Powerful Women: Top 100 Awards. As with everything they do, KPMG gives 100 per cent of their support to the recognition and advancement of women. They also give 100 per cent in their partnerships and we are grateful.

This year, “Powerfully Empowered” isn’t just a theme. It’s a call to action for all of us to redefine the word “power” itself, to change the way we think about power in our lives and help others feel powerful in theirs.


To learn more about our 2019 Top 100 Awards, presented by KPMG, visit our Top 100 page.

Presenting Partner:

KPMG Top 100 Presenting Partner

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