My (respectfully) uncensored message.
I’ve never been afraid to tell it like it is.
Here’s the deal. I’ve used my dyslexia, depression, being a woman in a male-dominated industry, being gay, and being dirt poor as the impetus and fuel to become a multi-millionaire entrepreneur, philanthropist, and the Blue-Collar CEO™. I’m determined to redefine the collar, blue™ by bridging the massive gap between the blue- and white-collar worlds. I’m proud to be both collars, and the blue needs attention NOW!
Why have I made this my priority? For too long, the blue-collar industry, which represents hundreds of careers, has been undervalued, disrespected, and stigmatized by society. In turn, this has created the global perception that skilled trades and blue-collar careers are second-class. We have all been brainwashed into thinking that the smarter kids go to university and the rest go to community college or straight to work. End of story, right? Not so quick…
Some of the most intelligent and successful people I’ve met in my life have come from the blue side of the tracks. However, this perception holds them back from achieving and being even more. I keep hearing, “Mandy, I’m JUST a plumber.” “I am ONLY a welder, who is going to listen to me?“ “I love trucking, but as a young woman, my parents said it’s NOT GOOD ENOUGH and I have to go to university.” I’ve witnessed this my whole life.
You may ask yourself: What does this have to do with me and why should I care?
We have a MASSIVE skilled trade shortage right now! It’s an economic and social issue – consumers (like you!) are paying more and waiting longer for services, companies aren’t able to scale, and we will continue to experience delays on important infrastructure projects, like roads, transit and hospitals. (You think the home reno business is overpriced now? Buckle up, because it’s about to get much, much worse!) The blue-collar perception has kept our trade schools half-full for decades, because who wants to be seen and treated as a second-class citizen?
We need both collars and, right now, we have a major imbalance – university grads without jobs and high-paying skilled trade jobs sitting empty. We need to bridge the divide between the collars and elevate the respect and dignity that society places on the skilled trades and build a sustainable pipeline of workers for the modern economy.
Please help me to start encouraging youth to consider the trades with the same enthusiasm they are urged to consider white-collar jobs. Many parents, even teachers and guidance councillors, don’t promote skilled trades – period! That’s not right. We will continue to see the profound ripple effect of this perception, and the shortage it has produced, for many years to come if we don’t stop it NOW!
The true blending of these two worlds – the blue and the white – will make a colour that none of us will ever want to take off!
The Blue-Collar CEO™
Visit MandyRennehan.com for more.
Instagram – @MandyRennehan
We’re very proud that Mandy is a Canada’s Most Powerful Women: Top 100 Hall of Fame Inductee. She is a terrific ambassador of women’s accomplishments and a visible leader who works tirelessly to inspire future generations. Do you know a woman breaking down barriers in the industry sector or skilled trades? Click here to learn more about the CP Industry Sector and Trades Award, recognizing women who have made significant contributions in these underrepresented sectors.
Mandy Rennehan, Blue-Collar CEO™ & Founder, Freshco.ca
Canada’s Most Powerful Women: Top 100 Award Hall of Fame Inductee
Sought-after speaker, multiple award-winning entrepreneur, and trade industry ambassador, Mandy Rennehan is redefining the collar, blue™, and inspiring people to join the dynamic skilled trade’s industry. Mandy is the Blue Collar CEO™ & Founder of Freshco.ca (not the grocery store!), Canada’s #1 retail reconstruction and maintenance provider, operating across Canada and the eastern United States serving clients like Anthropologie, Apple, Banana Republic, Home Depot, Lululemon, Nike, Restoration Hardware, Sephora, The Gap, Tiffany & Co., plus many more. She is also the co-founder of RennDuPrat, a master design and custom heirloom furniture fabrication company.
Mandy is humbled by the many awards she’s received including, Growth 500 Excellence in Innovation, Toronto Board of Trade Business Leader of the Year and WXN’s Top 100 Most Powerful Women – Hall of Fame. As one of Canada’s top entrepreneurs she’s also been featured in the Canada 150 Women book , The Globe and Mail, Financial Post, Chatelaine, CTV, BNN and most recently been named Canada’s Most Admired CEO.
Her uncensored honesty is matched by her quick wit, East Coast humour, and big heart. It’s impossible to remain unchanged after coming into contact with this authentic, self-made powerhouse.